At her Parenting Session at the Moms and Kids fashion show by Max #MKF2016 at the Phoenix market City Bangalore Dr Debmita Dutta MBBS,MD - Parenting and Wellness Consultant at The Parenting Place asks this question
“How many weekends will you have with your kids before they turn 5?”
Parents in the audience are slow to respond as they do the simple 52 X 5 calculation over and over again. They calculate over and over again because they just can’t believe the result. No matter how many times the calculation is done – 260 weekends is all that finally comes up.
Yes –260 weekends is all they have. And that is far too few weekends to live the magical moments of parenthood.
Mommy lives are ruled by to-do lists
School – basketball class – piano class – swimming – drawing – birthday parties – play dates – vaccinations – housework – entertaining – driving and what not. Phew!!
There is always too much to do and too little time.
Such few precious moments – all of them must be converted into a treasured memories. Memories that are stored in the heart and mind – and of course in the SD cards of phones.
Memories must be beautiful..They must have children looking happy, bright, colourful, fashionable and also very comfortable. And these memories should not be marred by visions of scrubbing to remove stains or sewing to mend tears – and therefore the need for clothes that are durable and affordable.
The summer collection for Kids launched by Max (a division of Lifestyle International (P) Ltd.) this year - is all of that and more.
This season’s kids wear collection is full of happy cheerful colours like rust orange, cobalt, sunshine yellow, chalky pastels, indigos and fuchsia. The trends are inspired by the ocean, pearls, incandescent sequins, tropical locales, bandana prints and the movie Jungle Book. And as they shop for their kids - Moms can get themselves matching apparel too. The Moms collection is inspired by exotic Cuban flora, bursts of whimsical flowers, Boho and Retro trends.
Max wants to make a difference to parents
And so for the first time in the history of Fashion shows – between the two rounds of ramp walk – Max had Dr Debmita Dutta of The Parenting Place Bangalore - conduct a Parenting Session.
In her session Dr Dutta focused on what Moms could do to bond with their kids – why Tantrums happened and what to do about them. She also spoke about Digital Devices and the role they should play in childhood and the role of Food and Sleep in childhood.
She threw out questions to parents as part of her fun quiz on parenting knowledge and had parents jumping in with answers that she corrected and added to. A fun atmosphere of healthy competition prevailed as happy parents vied with each other for the gift vouchers Max was awarding for the right answers.
As the brand showcased their “Latest fashion at great value” philosophy, they also brought family bonding to the fore.
As celebrity moms Lakshmi Rana and Sonalika Sahay walked down the ramp to peppy foot tapping music with their adorable daughters – happy Moms in the audience smiled and hugged their little ones closer too.
With their innovative organisation of the 6th edition of the Max Kids Fest – Max turned an ordinary Thursday in May – into a magical “Togetherness Thursday”.
"Life is short - every moment must be made magical" was the message they sent out that day.
Time flies. The baby you cradle in your arms – in no time turns into the child you kneel down to talk to and then look up to talk to. The 52 weekends that come along every year are just not enough to create memories to last a lifetime. And so it is important to celebrate every day – every moment.
Max has flooded its stores across the country with cheerful summer clothing –and is inspiring parents with the spirit of fun and togetherness.
Rejoice – without waiting for the weekends. Revel without reason. Look good without worrying. And make every moment of the warm holiday season – a day to cherish.